![]() However, when that 2007 Reebok announcement was made, Reebok unveiled what’s known as Reebok Edge 1.0 and it was considered pro stock. In 2017, that deal rolled over to Adidas despite the fact that Adidas owns Reebok. In 2007, after teams used a revolving door of jersey company names such as Maska, CCM, Koho, Nike, etc…, Reebok’s purchase of The Hockey Company led to all jerseys being Reebok branded. The nameplate, numbers, and patches were the same between both as you can see in the photos below. But when you saw the jerseys side-by-side, generally the only way to discern one from the other was authentic jerseys have a fight strap and elbow stitching. As you may expect, authentic jerseys are a tad roomier since they’re designed to be used with equipment whereas replicas are a little more form fitting. You had the choice of an authentic, which meant the same stock as what players wear on the ice, or you could purchase a replica. Prior to 2007, there were only 2 types of jerseys available for fans to purchase in stores. Since Adidas is readying a new jersey production process based on the 2019 All Star Parlay jersey, it’s also time to stop referring to the jerseys they currently sell in stores and online as “authentic”. ![]() But for the love of all things NHL, it’s time for Adidas to make the pro stock jerseys players wear available for fans to buy at retail outlets. Hockey jerseys are simply one of the coolest things in sports. Any TealTownUSA follower knows a few of us here are jersey geeks. However, the time has come to direct that ire towards Adidas and the NHL. ![]() Whether it’s deceptive and unethical business practices, ruining sports merchandising, or running secondary sites that sell counterfeit merchandise, I’ve spent a lot of time calling out Fanatics.
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